Mega menu nav exploration

Sun & Sand Sports is the Middle East’s largest sports retailer and carries a diverse portfolio of sports, fitness and lifestyle brands.


Design summary


Restructure the website’s mega menu. Improve consumer navigation experience, make products more visible, and drive more landing page traffic. A leaner design approach to give focus and give it contrast upon selecting elements.

old menu

A leaner UI design approach to give focus and give it contrast upon selecting elements. Dark text on light backgrounds offer better readability. Black and white colors give text and background 100% contrast.

image

Broken down elements of the desktop header to visually illustrate user’s behaviour and eyesight journey when clicking or hovering through them.

moodboard

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